New logo, campaign promotes Illinois ag products

Spotting Illinois agriculture products just got easier.

Kay Shipman

Published: Jul 29, 2012

The Illinois Department of Agriculture (IDOA) has launched a new logo and campaign to raise awareness and increase sales of Illinois ag products.

“The idea is to give consumers an easier way to find Illinois products,” Jennifer Tirey, head of IDOA’s marketing and promotions bureau, told FarmWeek.

Tirey envisions the logo appearing in grocery stores and restaurants, farm stands and wineries, and on all sorts of packages containing ag or agribusiness products produced, processed, packaged, or distributed in the state. The logo also may be used by companies with headquarters in Illinois.

Farmers and others interested in using the logo must submit an application to IDOA and pay a one-time fee of $20 to download a high-resolution version of the logo, Tirey explained. IDOA is screening applicants to ensure the logo is used only on Illinois products.

IDOA also is selling stickers, banners, shelf signs, and T-shirts with the new logo.

Along with the new logo, IDOA launched a new campaign encouraging consumers to spend $10 of their weekly grocery budget on Illinois products. The goal is for consumers to apply the $10 they would spend anyway specifically to purchase Illinois goods, Tirey said.

Special promotions of the campaign and the logo will take place during the Illinois State Fair. FFA chapters across the state also are promoting the logo’s use in their communities.

IDOA is encouraging ag entities and consumers to submit digital photos and/or comments on creative uses and promotions with the new logo to www.agr.state.il.us/marketing/ilprodlogo.

Since the launch, IDOA has received about 50 applications to use the logo and positive comments about the logo and campaign, according to Tirey. Applications are being approved within a day or two, she added.

For more information, go online to www.illinoisproductlogo.com or call IDOA at 217-782-2172 and ask for Illinois product logo information.

Permalink: Click here

Comments

Read comments from others and share your own thoughts.

Please provide the answer to the following question:

=

Search this site:

Read More Stories

Memorial Day holiday closures

Grain markets will be closed Sunday night and Monday for Memorial Day (May 27th) and will re-open Monday night at 7:00pm CDT. Livestock futures will be closed Monday and resume trading Tuesday morning.

Read this story


Prairie Farms to host 75th anniversary events

Prairie Farms will be hosting events free to the public in honor of their 75th anniversary as well as June Dairy Month.

Read this story


NPPC fear COOL rule retaliation

The U.S. pork industry fears possible trade retaliation in two of its major markets, after USDA issued a final rule on country of origin meat labeling. We have a report from RFD Radio's Matt Kaye.

Read this story

Prairie Farms to host 75th anniversary events

NPPC fear COOL rule retaliation

Rainy week ahead for Illinois farmers

Memorial Day holiday closures

Illinois farmland values keep going higher

Immigration: The conversation

Ag groups seek to knock down EU barriers

Federal aid approved for 14 more counties

Southern Illinois wheat crop in generally good shape

Cash soybean basis levels fall for third day

Top 50 Tags