New logo, campaign promotes Illinois ag products

Spotting Illinois agriculture products just got easier.

Kay Shipman

Published: Jul 29, 2012

The Illinois Department of Agriculture (IDOA) has launched a new logo and campaign to raise awareness and increase sales of Illinois ag products.

“The idea is to give consumers an easier way to find Illinois products,” Jennifer Tirey, head of IDOA’s marketing and promotions bureau, told FarmWeek.

Tirey envisions the logo appearing in grocery stores and restaurants, farm stands and wineries, and on all sorts of packages containing ag or agribusiness products produced, processed, packaged, or distributed in the state. The logo also may be used by companies with headquarters in Illinois.

Farmers and others interested in using the logo must submit an application to IDOA and pay a one-time fee of $20 to download a high-resolution version of the logo, Tirey explained. IDOA is screening applicants to ensure the logo is used only on Illinois products.

IDOA also is selling stickers, banners, shelf signs, and T-shirts with the new logo.

Along with the new logo, IDOA launched a new campaign encouraging consumers to spend $10 of their weekly grocery budget on Illinois products. The goal is for consumers to apply the $10 they would spend anyway specifically to purchase Illinois goods, Tirey said.

Special promotions of the campaign and the logo will take place during the Illinois State Fair. FFA chapters across the state also are promoting the logo’s use in their communities.

IDOA is encouraging ag entities and consumers to submit digital photos and/or comments on creative uses and promotions with the new logo to www.agr.state.il.us/marketing/ilprodlogo.

Since the launch, IDOA has received about 50 applications to use the logo and positive comments about the logo and campaign, according to Tirey. Applications are being approved within a day or two, she added.

For more information, go online to www.illinoisproductlogo.com or call IDOA at 217-782-2172 and ask for Illinois product logo information.

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